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how to podcast with Christian

The Small Nonprofit

Government & Organization

Podcasting is exploding. More and more nonprofits have a podcast, or are considering getting into it. Should your organization also have a podcast? Is it a lot of work to manage a podcast? What should you talk about on the podcast? On today’s episode, Christian Robillard, founder of Purpose Podcasting,  joins our host Cindy Wagman, and the two of them are going to answer all your burning questions about why and how to podcast. 


Thinking of setting up a podcast for your organization and your cause? Christian shared with us some benefits and opportunities: 

  1. Building an audience (especially age 18-35) in an intimate way. Especially during the pandemic, as we all suffer from screen fatigue, podcasts are a great medium to connect with an audience in a different way and make them feel that they get to know you and your organization intimately. 
  2. Onboarding staff and volunteers and sharing resources internally. Especially for bigger organizations that have a large number of staff and volunteers, a podcast is a very great way to do internal resources and knowledge sharing. 
  3. Raising awareness on how your organization is helping your audience overcoming a specific problem. Whether your target audience is your donors, your program beneficiaries, or your partners, understanding what problem your podcast is helping them to overcome is the first thing to do before setting up your podcast. 

Christian’s tips on podcasting

  1. Hook your audience in the first 60 seconds. In the first 60 seconds of each episode, have a clear structure that introduces who you and your organization are and what the audience can expect from the podcast and this episode. 
  2. Include a clear call to action in the podcast. Be very clear what you want people to do as a result of listening to your podcast and communicating that. 
  3. Infuse personal touches. Let your audience know what is the host and the hosting organization’s stance and philosophies on issues that matter to them. 
  4. Be strategic about the production of the podcast. Decide how much you want to do in house and how much you want to outsource. Set up a good workflow and rinse and repeat. 
  5. Repurpose your podcast content. Take bits and pieces from the podcast and repurpose them widely to your blog, social media, e-news and even annual report. Christian’s take is if you are only doing less than 5 pieces of content from your podcast, you’re missing out.

Favourite Quotes from Today’s Episode
Post your favourite quote on social media to share with us!

“With any type of podcasting, the why is definitely important. But ultimately you have to think about who your audience is and what's the problem. Or what are the challenges that this particular piece of content is going to help them overcome?”

“If you're getting any less than five piece

Keela - KPI Toolkit 

Keep track of your end of year metrics easily and track your success into 2022 with this three-part toolkit from Keela. We include a guide and a master list of metrics you should really care about to determine the success of your organization, as well as a dashboard to track your data and measure your trends.

Our organizations are only as successful as the resources we can bring to them. Our missions, our desire to have ripples of impact throughout the world, to do good and pave change in society requires us to step up and raise money. If you are a reluctant fundraiser or work with someone who is, order Raise It! today.

Raise It! Book 
Order Raise it! The Reluctant Fundraiser's Guide To Raising Money Without Selling Your Soul

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