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The Art of Landing Your First Customer with Brant Cooper

The Science of Success

Science & Medicine

Brant Cooper is the CEO of Moves the Needle and the New York Times best-selling author of The Lean Entrepreneur, The Entrepreneur’s Guide to Customer Development, and The Lean Brand. He’s helped startups go from idea to IPO, acquisition, and rapid growth. But he also has first-hand experience with crushing failure. 


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