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Marketing Science Podcast

AZoNetwork

20 episodes

Feb 18, 2021

Selling Science 

Laura Haldane is the Head of Sales and Marketing at SciLeads. She is also a board member at SAMPS, an organization specializing in connecting and empowering sales and marketing professionals in life science and applied research.


Laura joins the podcast to talk about best practices when it comes to selling and marketing to scientists. She gives tips based on psychological and marketing research on email marketing, scientific sales and science marketing.


Check out the adapted transcript 👉👉 https://www.azonetwork.com/marketing-science/blog/selling-science?referrer=acast



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Jan 27, 2021

Engineering & Science Marketing Insights for 2021 

Michele Nichols is the President of Launch Team Inc and specializes in providing sales and marketing expertise for science and engineering-driven companies.


She rejoins the podcast to give insights into current engineering & science marketing trends and challenges, as well as how companies can continue to make the all-important pivot to digital marketing and virtual event marketing.


Check out adapted transcript 👉👉 https://www.azonetwork.com/marketing-science/blog/engineering-marketing-insights-in-2021



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Jan 20, 2021

How to Host a Scientific Virtual Conference 

We're joined by Dr. Neal Dando, President of Pittcon 2021. Pittcon is one of the largest laboratory science conferences in the U.S. We discuss:

  • How to strategize your marketing efforts and plan a virtual event vs. a face-to-face event
  • Pre-recorded vs. on-demand content for virtual events
  • How Pittcon facilitates collaboration between scientists
  • The importance of science outreach programs

Read the adapted transcript here.



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Jan 13, 2021

Life Science Collaboration and Investment Trends for 2021 

In this episode of the Marketing Science Podcast, we are joined by Geoff Davison, CEO of Bionow, a leading biomedical and life science membership organization based in the North of England.


Listen to the episode to learn about:


  • The life sciences sector and contributions made by Bionow member organizations through the COVID-19 pandemic
  • The importance of collaboration in life sciences throughout 2020 and into 2021
  • Insights into life science investment trends for 2021
  • Life sciences events and the move to virtual formats


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Jan 5, 2021

Using Webinars to Market Science 

Our latest episode of the Marketing Science Podcast is the adapted audio of our recent webinar: "Using Webinars to Market Science".


Frank Barker is joined by the AZoNetwork marketing team, Elizabeth Rudy and Danny Layzell, as well as Andy Henton from InsideScientific.


The discussion includes all areas of your webinar marketing including:


  1. Planning a science webinar
  2. Webinar software
  3. Marketing a science webinar
  4. Running your event
  5. Engaging your audience
  6. Post webinar production




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