Personal finance investing in the Middle East with Sarwa founder Nadine Mezher

Jan 31, 2022

Today’s episode on Startup Confessionals is with Nadine Mezher, the founder of Sarwa.

Sarwa is the first and fastest-growing digital investment platform and personal finance app for young professionals in the Middle East, with more than 50,000 registered users. The company helps its clients build their wealth by leveraging data-driven strategy and technology to bring down costs.

Since launching in February 2018, Sarwa has revolutionized how young professionals grow their wealth by bringing smart, simple, affordable digital investing to the region.

Through its mobile app, Sarwa aims to deliver more innovative personal finance products, such as Sarwa Invest, Sarwa Crypto and Sarwa Trade.


The firm was founded in 2017 by a team of financial, technology, and management experts, and is backed by top regional and international stakeholders. Sarwa received a total of $25 Million in funding to date.

We talk about the following and so much more:
✅ Why she decided to build Sarwa, and what the alternative investing options are
✅ Sarwa Invest, Sarwa Crypto and Sarwa Trade, and how many users have more than one product
✅ How she’s handled adversity and how her relationships really helped her though her journey
✅ Her 25 million funding round, and how her priority to Sarwas mission has not changed

Stay tuned for upcoming episodes with startup founders in the Middle East and North Africa!

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