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How to build a world-class wellness and health company with Vivoo founder Miray Tayfun

Jan 24, 2022

Today’s episode is with Miray Tayfun the co-founder and the CEO of Vivoo, an application based on urine data that delivers personal advice to the individual for a healthier lifestyle.

Miray graduated from Stanford postgraduate programs specializing in Go-to-Market Strategies as well as Diet and Gene Expression. Miray has previously founded companies in medical diagnostics, smart homes and smart co-living spaces.

Vivoo is the first at-home wellness tracker that uses urine to provide personalized insights and recommendations unique to the user's body while helping them track their hydration, pH, ketones, kidney & liver functions and so much more!

It takes just 2 minutes to take a test and get your results instantly in your home, through your mobile app.

We talk about the following and so much more:

✅ Vivoo’s value proposition and why she started the company
✅ Her investment journey with Tim Draper and other well-known investors in Silicon Valley
✅ Vivoo’s competitive advantage
✅ How the company changed from the version 1 to where it is today
✅ Her favorite book recommendations

Stay tuned for upcoming episodes with startup founders in the Middle East and North Africa!

Please tag us and tell us what you learned. We’d greatly appreciate a review if you are enjoying these conversations.

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