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Game on: the race for global audiobooks domination

Description

Sebastian Bond is the CEO & Founder at Kitab Sawti. The Arabic audiobook company was recently acquired by Sweden-based Storytel, a main competitor to Amazon's Audible, as part of a strategy to acquire global, emerging markets. He explains how he came up with the idea in Sweden in 2016 where the second language is Arabic and explains why audiobooks encourage reading. MySay link: https://hakawati.fm/mysay

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