Unleashing creativity and the art of selling incredible watches

May 20, 2020

Maximilian Büsser is the founder, CEO and Creative Director of MB&F, a Swiss high-end watch brand. Now based in Dubai, he talks about the importance of making space for creative thinking and happiness. He also describes how he's dealt with COVID-19, including by slashing his small production in half and leveraging IG Live to sell his timepieces, which can sell for as much as $500,000.

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