Audio player

Comments

stop tripping over your triggers, an excerpt from Raise It! with Cindy Wagman

The Small Nonprofit

Government & Organization

Our sector - especially in small nonprofits - is filled with reluctant fundraisers who were assigned the responsibility of fundraising so that they can keep the organization afloat. Reluctant fundraisers know a lot about fundraising best practices, but when it comes to actually doing it, fundraising still feels difficult and even impossible. 

To support all the reluctant fundraisers, our very own Cindy Wagman wrote a book titled Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul. On this very first episode of the season, Cindy shares with us an excerpt from the book. 

Myths that Cindy wants us to walk away from

  1. How dare I ask people?”  There is always a hesitation to ask because of our assumptions about donors and funders. A helpful reframe for this thought is - “how dare I not ask people?”  Our organization’s mission is too important for it to be sitting in dust and not rally people’s support. 
  2. “If this strategy works for other organizations, it must work for us. Right?!” The comparison game shows up a lot for small organizations. The truth is - a cookie cutter approach to fundraising doesn’t work. What works for another organization is not a magical solution to your problem. Start from where you are. 
  3. “We need this and that in place before we can fundraise” Is this thought true, or is this another excuse to delay the action of actually doing the fundraising? You don’t need a fancy branding guide or marketing plan before starting to fundraising. 

Cindy’s philosophy on addressing the root cause of fundraising pain

  1. Focus on changing how we think and feel when we fundraise, rather than chasing for the magical solution. Recruiting a board member that knows fundraising won’t fix all your fundraising pain. Speaking to another organization that does individual giving well is not going to drastically increase your donations. If you are reluctant to fundraise, you will never prioritize it. 
  2. Check in how our beliefs around fundraising show up in different fundraising situations. For example, before going into a donor meeting, what are all the thoughts that are showing up on your mind? How are you feeling? Write these down and see if these thoughts are true or just assumptions that you’re bringing into the situation. 

For more on how to change our mindset around fundraising, listen to the podcast and get your hands on Cindy’s new book and the amazing bonuses exclusive to the presale period. Pre-order your copy of Raise It! https://www.thegoodpartnership.com/'>The Good Partnership

Support the show (https://paypal.me/smallnonprofit)


More episodes  


Listen to how to podcast with Christian

how to podcast with Christian

Oct 4, 2021
Listen to Giving Tuesday - hope or hype? with Lys Huggesen

Giving Tuesday - hope or hype? with Lys Huggesen

Oct 11, 2021
Listen to getting comfortable using video with David Phu

getting comfortable using video with David Phu

Oct 18, 2021
Listen to you are not alone with Kimberley MacKenzie

you are not alone with Kimberley MacKenzie

Oct 25, 2021
Listen to beyond the boilerplate - grant writing that works with Shavonn Richardson

beyond the boilerplate - grant writing that works with Shavonn Richardson

Sep 20, 2021
:: / ::
1.0x 1.5x 2.0x