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Creating a social and personalized experience to connect restaurants with diners with Elmenus Founder, Amir Allam

Startup Confessionals

Entrepreneurship

Today’s episode is with Amir Allam, the CEO and Founder of Elmenus, a food discovery platform with over 12,000 restaurants and over 1.5 Million monthly users. Their mission is to share the best dishes in each city in the region by combining a social, visual and personalized experience to help connect restaurants with the diners.

Amir is an ex internationally ranked squash player, computer science grad, and he started Elmenus out of a love of food, technology and curiosity in building impactful products. He founded Elmenus in 2011 and grew it to a series C company with millions of users in Egypt.

We talk about:

✅ Why he started Elmenus
✅ The landscape of the food and dining ecosystem in the MENA region
✅ How his priorities shifted within each stage of the company
✅ How he engages with customers and gets feedback for his product roadmap
✅ The biggest moment of adversity he and his team faced and how the pandemic became an opportunity

Stay tuned for upcoming episodes with startup founders in the Middle East and North Africa. Please tag us and tell us what you learned.


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