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Failure, Fluidity, and Focus with Laura Fortey – December 31, 2020

Thrive Podcast - Startup Canada

Business

Laura Fortey, COO and Co-Founder of REITIUM, believes the key to starting and scaling successful ventures comes down to three words: failure, fluidity, and focus. As a real estate entrepreneur, Laura Fortey has bought, managed, renovated, and sold her own investment properties, as well as investing in REITs and MICs.  A former journalist and writer in the real estate sector, Laura brings more than a decade of expertise in building companies. From the early days of Youtube, Facebook, and social media, Laura’s last venture was a digital marketing agency that specialized in internet marketing, enabling startups and SMEs to grow from ideation to multi-million dollar revenues. Now co-founding her third company, Laura’s expertise in marketing, journalism, and her own real estate investing led her on the path to co-creating REITIUM – a real estate equity crowdfunding platform and SaaS that utilizes smart contract technology to provide accessibility, while simplifying the process of investing, allowing people across the globe to invest in income-generating real estate enabling Real Estate for Everyone. “I don’t believe in failures or mistakes in business. I’d rather try than have regrets.” On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Laura discusses her startup journey in the real estate tech space, the realities of non-linear growth, and the value of interdisciplinary background knowledge for founders.


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