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A New Norm: Women’s Entrepreneurship Post COVID with Paulette Senior – December 3, 2020

Thrive Podcast - Startup Canada

Business

The COVID-19 pandemic has helped identify the scope of disparities that exist for women entrepreneurs in Canada. Luckily, we can use the current crisis as a point of reference when crafting a new norm – just ask Paulette Senior, President and CEO of the Canadian Women’s Foundation!     Paulette Senior has devoted her life and career to breaking down systemic barriers and building up diverse women and girls. Her personal experience immigrating to Canada from Jamaica as a young girl ignited her interest in social justice and helped make her the dynamic, grounded leader she is today. Paulette’s career began in social services in some of Toronto’s most underserved neighbourhoods. She witnessed the need for systemic change and learned the power of putting the voices of women and equity-seeking communities first. She became known for her excellence in shelter, employment, and housing service provision, as well as for her intersectional approach to advocacy. She has earned numerous awards and has become one of the most respected women leaders in Canada. In 2016, Paulette joined the Canadian Women’s Foundation as President and CEO after a decade serving as CEO of YWCA Canada. She is a sought-after thought-leader on numerous issues including gender equity and gender-based violence; women’s poverty and the wage gap; girls’ empowerment; and leadership. Her focus at the Foundation is to bolster an inclusive national movement for all women, girls, and communities across Canada.  “If there’s an opportunity the pandemic has provided us, it’s a reset button. The ability to reset the norm to one inclusive of everyone.” On this week’s THRIVE Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Paulette discusses the barriers and opportunities that exist for women entrepreneurs and the power of working together for a common goal.


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