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Ho, Ho—How Much is Santa Worth?

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News & Politics

At Forbes, we scrutinize the fortunes of fictional characters—like Jolly Old St. Nick—as carefully as the ones that belong to real life billionaires. On this special minisode (the last of 2019), Executive Editor Michael Noer, creator of the Fictional 15 list of the world’s richest fictional characters and one-time Santa scholar, stops by the studio to talk about the rich, powerful and totally made up. 


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