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The Self Employed Life

Jeffrey Shaw is a speaker, small business consultant, business coach for en

22 episodes

Nov 25, 2020

640: Teri Johnson - Harlem Candle Co: A Brand Story 

Building a successful brand is about so much more than your product itself. It’s about selling the mood your product creates; the experience, from start to finish. From the moment you enter a website and read the description of a product, to the messaging, the packaging, the vessel - it all needs to have a unified presence. This is how you captivate and inspire your client, through storytelling and connecting them to your product.   When designing all aspects of your brand - product, packaging, social media, etc - it’s important to pull from what inspires you. Your family history, travel, or current surroundings will help influence the vision of your brand. Storytelling through colors, design, fragrance, or sound can connect all of your inspirations and tie everything in your brand together.   To help us better understand how to create a successful and unified brand - I’ve brought on travel and lifestyle expert, and founder of Harlem Candle Company, Teri Johnson.   Teri, a native Texan, decided to make the New York City neighborhood of Harlem her permanent home and through intense research, she discovered Harlem’s vibrant and rich past. She started the Harlem Candle Co. in her kitchen in 2014. Through her travels to nearly 70 countries, she discovered the power of scent and its ability to transport you through time and place. Teri now designs fragrances alongside award winning perfumers to produce beautifully scented candles that celebrate the Harlem Renaissance.   Learn more about Teri’s successful brand story - by downloading this episode now.   “I want to constantly elevate the brand and constantly deliver the best customer service and fulfillment service possible. That’s the goal.” -Teri Johnson   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights –

  • Examine what’s important to you and what you believe; maintain those values while being flexible in your approach to life and business.
  • Trust that enough people see value in what you do and want to work with you, be comfortable and confident in that.
  • Don’t become so much of an expert that you become selfish more than selfless.
  • Be confident that you are giving your client what they need, even if it’s not what they think they want.
  • Pattern matching is the essence of everything we do; when you see the patterns, you can solve problems more efficiently.
  • You can’t connect the dots moving forward, only when you’re looking back.
  • See how your unique ability aligns with what you love to do through stepping outside yourself.
Guest Contact – Contact Jeffrey – Resources –   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Nov 23, 2020

639: Coaching Break - How to Think Unlimited 

We live in world of limitations in business. There are only so many days in a year and hours in a day. Our calendars have limitations and our to-do lists max out. We bounce off the walls of these boundaries like a pinball machine. What if there was another way? A way to think unlimited instead of by the limits that seem to be imposed on us. There is. Have a listen.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey -

Resources -
  • Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!
Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Nov 16, 2020

637: Coaching Break - How To Be The Most Compelling in Your Field 

To be compelling is better than being different. Being compelling is the best way to draw people in. When you're compelling, you not only get attention but people can't take their eyes off you. Compelling is everything. What makes you compelling is your unique perspective. In this episode, I share what unique perspective is and how you can find your unique perspective.   There are three coaching questions in this episode for you to ask yourself- 1) What expertise do you already have that can be layered on top of what you do now to give you a unique perspective? 2) What life story gives you a unique perspective about your area of expertise? 3) What past work experience can be added to what you do now that gives you a unique perspective?   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey -

Resources -
  • Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!
Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Nov 11, 2020

636: Maria Ross - Empathy as an Engine of Success 

One of the most human characteristics we have is empathy. Oftentimes you feel the need to change your persona when entering the workplace, being more guarded or less emotional. Large companies rarely give a demonstration of empathy in the workplace, but this can truly be the most important key to success. When you are empathetic to your clients and lead with compassion, you’re reflecting your personal values and therefore the values of your brand. Your market isn’t just for anyone who needs what you have, it’s for the specific clients that share your values and appreciates the benefits you have to offer.   Find your people by talking to them, understanding them and asking them how they would describe your work. Then use the words they are using in your branding and marketing messages, because odds are, the person reading these messages will feel heard and seen. This is the best way to get connective and empathetic messaging because you’re seeking to understand things from the customers point of view. The actions of you as a person interacting with your customer, is what will make or break your brand.   To help us better understand how to harness the value of compassion - I’ve brought on brand strategist, author, and speaker Maria Ross.   Maria crafted branding and marketing strategies for Silicon Valley start-ups, global software firms, Internet companies, and consumer businesses and created communication and training strategies for Fortune 1000 clients at Accenture. She is an accomplished brand strategist, author, speaker, and actress. She earned a B.S in Marketing and a minor in Spanish from Indiana University, Bloomington. She has been a frequent guest writer for many business and lifestyle publications, such as Entrepreneur.com, The Huffington Post, OPEN Forum, MarketingProfs, Seattle Business, Columbus CEO, IntoWine and Life By Me - as well as being featured in outlets such as MSNBC, ABC News, NPR, and Entrepreneur Magazine.   Learn how to demonstrate empathy in your business - by downloading this episode now.   “It’s the actions of you as a person, interacting with a customer, that makes or breaks your brand.” - Maria Ross   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights –

  • Cash-flow, creativity, and compassion are not mutually exclusive.
  • Find your people and understand them by talking to your ideal customer and persona, then use their words in your sales and marketing messages.
  • Brand is expressed three ways - visually, verbally, and experientially.
  • Align your values and humanize the work relationship.
  • The future is automated, the only thing that will differentiate your business is the personal touch.
  • When customers feel like you have their back, they’ll have yours. They will cut you slack and be more forgiving.
  • Live out your brand in the way you do business so that people get a consistent message.
Guest Contact – Contact Jeffrey – Resources –   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Nov 9, 2020

635: Coaching Break - How Empathy Can Change Your World and Business 

Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey -

Resources -
  • Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!
Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Nov 2, 2020

633: Coaching Break - Why First Impression is Critical 

You know the expression, "You only have one chance to make a good first impression." Nowhere is that more true than in branding. And not just in the way that you think. Listen to this episode to find how why first impression is not only important to compel your ideal client but also to make your business easier.   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey -

Resources -
  • Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!
Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Oct 28, 2020

632: Michelle Cederberg - Reach Your Goals With The Multiplier Of Energy 

More often than not, we are our own worst critics. Change the way you treat yourself - take time to set clear and exciting goals that you believe in. Try not to get caught up in how big the goals you set for yourself are - it doesn’t matter how big if you have no belief in yourself to accomplish that goal. Keep your ideas big, but take small steps on your path to success.

When you feel better, you do better. Give yourself permission to do self-care, you can’t find clarity without taking some time for yourself. Even if it’s just a short walk or brief meditation, be present in the moment and check in on what’s important for you. Find one small thing you can do to combat stress. Ask yourself what you need and what you want and say no to things that aren’t driving your agenda.   To breakdown the 4 factors of her Success-Energy equation - I’ve brought on speaker, author, coach and consultant Michelle Cederberg.   For 15 years Certified Speaking Professional Michelle Cederberg has captivated audiences across North America with her empowering and humorous messages about how to set worthwhile goals, get energized for success, and live a Carpe Freakin’ Diem life. She holds a Masters in Kinesiology, a BA in Psychology, a specialization in Health and Exercise Psychology, is a certified exercise physiologist, a Certified Professional Co-Active Life Coach, and an ORSC-Trained Team Coach. She truly combines mind, body, and practicality to empower change.   Learn how to set worthwhile goals and get energized for success - by downloading this episode now.   “Time is finite, but energy is infinite.” - Michelle Cederberg   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter!
Sign up here!   Highlights –
  • Big ideas, small steps - set resonate goals rather than big goals.
  • Belief is the most important factor in your success.
  • When your goals are important to you, you will be excited to achieve them.
  • Take time for self-care because when you feel better, you do better.
  • When combating stress, pause and find one small thing you can do right now.
  • Don’t be afraid to say no to things that aren’t driving your agenda.
  • Check in with yourself often, be present in the moment and ask yourself if what you’re doing is beneficial to accomplishing your goals.
  Guest Contact –     Contact Jeffrey – Resources –   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Oct 26, 2020

631: Coaching Break- Looking For An Answer? Try Active Journaling. 

Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey -

Resources -
  • Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success

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