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Thrive Podcast - Startup Canada

Startup Canada: A Grassroots, Entrepreneur-led Movement to Bring Together, Celebrate, and Give a Voice to Canada’s Entrepreneurship Community.

69 episodes

Dec 23, 2021

Frustration as Fuel, Values for Decisions with Céline Leheurteux 

*Before listening to this episode, please know that this conversations references end of life for animals and pets and talks about the experiences of pet owners during these difficult times. We know this can be difficult to listen to. Please keep this in mind before listening to this episode if these topics are challenging for you. 

Celine was frustrated and unable to find a dignified alternative to the garbage bag often used for the disposal of deceased animals, this led her to create EUTHABAG. EUTHABAG honours the bond we have with our pets and ensures they depart with dignity. Designed in Canada, EUTHABAG is made with non-toxic materials, is tear-resistant, leakproof and adjustable and is used in 25 countries by thousands of owners and veterinarians. 

Celine is committed to improving the euthanasia experience for animals, their families and veterinary teams and professionals. In May 2021, Celine delivered a Tedx Talk in Montreal on the hidden face of veterinary medicine, shedding light on the financial costs of pet health.

Celine and her team are the winners of the 2021 Startup Global People’s Choice Award, presented by UPS. Based in Hemmingford, Quebec, Celine continues to work hard because she knows our pets deserve the best. 

“If you think something is not right, follow that instinct and listen to your gut. My values have become a guide for me to make decisions, otherwise, it is too complicated.” 

In this week’s #StartupWomenPodcast, sponsored by Business Development Bank of Canada and Scotiabank, Céline Leheurteux tells the story of euthabag, the product she designed so pets can depart with dignity. Tune in to learn how frustration fuels Céline’s innovation and ideas and why it is so important for our decisions to be backed by our values.

The post Frustration as Fuel, Values for Decisions with Céline Leheurteux appeared first on Startup Canada.

Dec 16, 2021

Owning Your Brand Story with Afton Brazzoni 

Afton Brazzoni is the Founder of Scribe National, a content marketing company that she started to help B2B companies connect with their audiences online. Scribe National is built on excellence, dedication, curiosity and authenticity to illuminate the brands they work with. 

Afton brings twelve years of experience in storytelling through marketing, communications and journalism roles. Afton and her team bring a human voice to content creation to help drive their client’s businesses forward.

Afton’s work is rooted in developing strategies and content for growth-oriented organizations around the globe, such as technology companies, professional services firms, and entrepreneurs. Through this work, Afton has helped her clients clarify their offerings online, double their conversions, launch online initiatives and elevate their websites, social media channels and media partnerships. Afton is also the author of Shop Dogs of Canmore, a book celebrating dogs who join their entrepreneurial owners at work.

“People consume content in different ways, so you want to make sure you are delivering options for your audience, and of course creating content that will resonate with them.”

In this week’s #StartupWomenPodcast, sponsored by the Business Development Bank of Canada and Scotiabank, Afton shares why entrepreneurs need to own their brand story and share tips on finding your brand’s voice and putting your customer story in the spotlight.

The post Owning Your Brand Story with Afton Brazzoni appeared first on Startup Canada.

Dec 9, 2021

Building a Trusted Sustainable Brand with Angie Tran and Bernard Law 

Angie Tran and Bernard Law come from a background of five years in digital marketing, a skill that has lended well to their success with Kind Laundry.

Kind Laundry is on a mission to have an impact, and that starts with our decision as consumers to choose a new way of doing laundry, a way that is plastic-free. Angie and Bernard know that when one person chooses a plastic-free item, it can be multiplied by billions – having a massive impact. 

Angie and Bernard have created laundry sheets to replace plastic jugs, creating a zero-waste, mess-free and sustainable alternative. Their product has been featured in Fast Company, Chatelaine, refinery29, The Globe and Mail and are Better Home and Gardens’ winner for the Best Eco-Friendly Laundry Detergent Award in 2021. The two were also winners of our Startup Global Pitch Competition, in the Scale-Up category. In addition, the two have a long list of reviews from happy customers who believe in their product and are helping move toward their mission of a plastic-free world

“Some countries have introduced plastic consumption limits – we see these places as market opportunities for our business.” 

In this week’s #StartupWomenPodcast, sponsored by Business Development Bank of Canada and Scotiabank, Angie Tran and Bernard Law tell us how their plastic free laundry solution brings innovation into the laundry room. We also talk about how to align your values and story within your business.  

The post Building a Trusted Sustainable Brand with Angie Tran and Bernard Law appeared first on Startup Canada.

Dec 2, 2021

Understanding Credit & Bank Loans with Alida Pellegrino 

Financing – it’s one of the top items on every founder’s mind. Alida Pellegrino, Vice President of Credit Adjudication Canada for Scotiabank, may be able to help you demystify bank loans and lines of credit.   

Alida Pellegrino joined the Scotiabank team in June 2017 and is responsible for leading the Credit Adjudication team in credit decisions for Canada for Retail, Small Business, Indirect Mortgage, Indirect Automotive and Private Banking segments. She provides strategic direction, leadership and oversight for this group ensuring business strategies, plans and initiatives are supported in compliance with governing regulations and internal policies.

Prior to Scotiabank, Alida worked in the financial services industry and has held executive roles in Commercial Banking, Commercial Financial Restructuring, Retail & Small Business Debt Collections & Recovery, and Product Management for Small Business & Agriculture, and both Commercial and Retail Risk Management. Alida has expertise across numerous industries, is a strong relationship builder and is well known for her passion for the customer, working on solutions to meet their needs.  

She holds an MBA from the Schulich School of Business. She and her husband Fernando have two daughters, and two dogs that keep life busy and fun!

“As business owners, you are all masters of your trade. But being a master of understanding your finances is also a critical factor to long term success.”

On this week’s Startup Women Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Alida shares what factors banks consider when assessing loan applications, how to avoid overleveraging your business, and the 5 C’s of credit.

The post Understanding Credit & Bank Loans with Alida Pellegrino appeared first on Startup Canada.

Nov 25, 2021

Creating Your Online Home Base with Anne De Aragon and Sara Koonar 

Anne De Aragon is the Vice President and Country Manager for GoDaddy Canada, the company that empowers everyday entrepreneurs. In this role, she is responsible for all GoDaddy operations in Canada, leading the charge on business strategy and growth. Throughout her tenure at GoDaddy, she has worked closely with Canadian small businesses to understand their needs to help them reap the benefits of having an online presence. Anne has also been a driving force behind GoDaddy’s partnership with the Toronto Raptors resulting in some of the most successful branding campaigns in the company’s history. This past year, she spearheaded the “Don’t Stop Being Unstoppable” campaign, highlighting real Canadian small business owners and Olympian Andre De Grasse.

Sara Koonar is the President and Founder of Platform Media and Management Inc, Canada’s leading influencer talent agency, based in Toronto. Platform is home to Canada’s top creator talent across Instagram, TikTok, and YouTube. Platform’s team helps to broker partnerships on behalf of the creators with the world’s leading brands, executing on average 300 branded posts a month. Sara is also the host of Platform’s virtual social media workshops, helping creators, marketers and businesses make the best use of their social media platforms, teaching participants how to achieve organic growth and monetize their posts through meaningful content. 

“When you hear a story or a personal experience, customers remember that. What story are you telling?”

In this week’s #StartupWomenPodcast, sponsored by the Business Development Bank of Canada and Scotiabank, Anne and Sara offer tactical tips for building an online presence and the two explain how your website and social media channels can serve as an online home base for your business.

The post Creating Your Online Home Base with Anne De Aragon and Sara Koonar appeared first on Startup Canada.

Nov 18, 2021

Excellence Over Perfection with Isabelle Hudon 

It’s no secret that Canada is home to many incredible women entrepreneurs. As BDC’s new leader, Isabelle Hudon is on a mission to foster ambition and generate growth for these disruptive founders.

Isabelle Hudon is President and CEO of BDC, the bank for Canadian entrepreneurs.

As BDC’s first woman CEO, Ms. Hudon brings a deep business background and a clear vision for an inclusive economy to support growth for Canadian entrepreneurs. She is a champion of diversity, gender equality and the green economy, leading BDC’s 2,500-person team in their efforts to help Canadian entrepreneurs grow resilient, sustainable businesses.

From 2017 to 2021, Ms. Hudon served as Ambassador of Canada to France and Monaco, and the Personal Representative of the Prime Minister of Canada for La Francophonie. Previously, she was President and CEO (Quebec) and Senior Vice President of Sun Life Financial Canada, overseeing impressive growth across all business lines. She has held seats on numerous boards of directors including those of Hydro-Québec, Groupe Marcelle, Holt Renfrew and the Canada Council for the Arts, and is co-founder of The A Effect program to empower ambitious women.

Ms. Hudon received the Medal of the National Assembly of Quebec for her commitment to women’s ambition, the Queen Elizabeth II Diamond Jubilee Medal for raising awareness of culture in Canada and was awarded an honorary degree of Doctor of Law from Concordia University in 2017.

“Little girls look to be ballerinas whereas little boys are taught to look at hockey players. While hockey players are excellent, ballerinas are perfect. In business, you will never have a perfect product or service. Aim for excellence.”

On this week’s Startup Women Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Isabelle shares her goals for BDC and women founders, the importance of ambition, and aiming for excellence over perfection.

The post Excellence Over Perfection with Isabelle Hudon appeared first on Startup Canada.

Nov 11, 2021

Passion, Purpose and Profit with Evelyne Nyairo 

Years ago, Evelyne found herself doing fieldwork among beautiful wild mango trees in Chad. She was introduced to a family where the mother and kids proceeded to expertly climb the trees in the hot sun to harvest mangoes for her to eat. Towards the end, Evelyne was told to pay the husband when it was the wife that had picked the mangoes. She felt a knot of anger in her heart as she customarily handed the money over to the man. Evelyne thought to herself, “This happens everywhere around the world, and it’s wrong,” and was motivated to help improve the lives of the women there. That’s when she decided to start Ellie Bianca, a natural skincare line built on the pillars ‘Kind to Your Skin, Kind to the Earth, Kind to Women.’

Evelyne moved to Canada from Kenya at the age of 16 and put herself through a Bachelors and a Masters of Science while being a single mom. She built Ellie Bianca to be an example to her daughter of what women are capable of, and to empower other women to succeed. She sources ingredients from women in Africa, mentors other women entrepreneurs, and runs the Ellie Bianca Woman Scholarship for single mothers. 

Now in its sixth year of operation, Ellie Bianca boasts thirty-four all-natural products. With Evelyne’s background as a chemist, all of their products are scientifically formulated with natural ingredients and are environmentally friendly, organic and non-GMO. Recently, as a result of the pandemic, they have pivoted and are manufacturing organic sanitizers and liquid hand soaps to keep customers safe. 

“I want others to know that I was here. I want them to know there was a girl from Kisii, Kenya and she left a footprint.” 

In this week’s #StartupWomenPodcast, sponsored by the Business Development Bank of Canada and Scotiabank, Evelyne shares the three pillars of her business, the efforts she makes to include women in the supply chain of her business and why she encourages women to move forward – even before they feel ready.

The post Passion, Purpose and Profit with Evelyne Nyairo appeared first on Startup Canada.

Nov 4, 2021

Baking Impact into Your Business with Shelby Taylor 

Shelby is the Founder and CEO of Chickapea, a chickpea pasta made from organic ingredients. As a mom of two, Shelby quickly learned the challenge of getting a quick and nutritious meal on the table. Shelby refuses to compromise on ingredients and impact. Chickapea operates under clear guiding principles such as protecting the planet, making nutrition more accessible and always working to be better through continuous innovation.  

In 2016, Shelby launched Chickapea in the Canadian marketplace and only a year later, Chickapea entered US markets. As a certified women-owned business and Certified B Corporation, she is passionate about helping other women entrepreneurs build businesses that operate with social and environmental performance, public transparency and legal accountability to balance profit and purpose. 

“That impact piece kept me going, and kept my team going. When we sit down in a team meeting and we talk about the impact we have, it is more exciting to most people than how much revenue we have generated.”

 In this week’s #StartupWomenPodcast, sponsored by Business Development Bank of Canada and Scotiabank, Shelby shares her purpose for creating Chickapea and how her business grew globally. Shelby also tells us why you can never compromise on your business values and how to approach partnerships with impact in mind. 

The post Baking Impact into Your Business with Shelby Taylor appeared first on Startup Canada.

Oct 21, 2021

International Perspectives: Supporting Women Founders with Adi Paz and Natasha Morano 

Around the world, the collective entrepreneurial experience is surprisingly similar – hurdles and opportunities for women founders are no exception. Adi Paz and Natasha Morano agree that in order for women around the globe to succeed in the startup space, impactful and tailored programs are a must.  

Adi Paz is the co-founder CEO of OnTime, a social delivery network platform. Adi  has more than 17 years of highly diverse business experience, spanning from highly technical roles and all the way through to venture creation and funding. These days Adi is looking for a technical co-founder and for pre-seed investment for her start-up. Adi has B.Sc. in math and computer science and an executive MBA from the Technion,  94th on a list of the world’s top 100 universities. Some of her noteworthy roles include: Senior associate at Quantum China Israel Investment as well as co-instructor in Israeli top ranked MBAs programs.

Natasha Hope Morano is the President of NHM Connect, an Ottawa based consultancy company specializing in strategic partnerships, and corporate and government relations. As former Vice President of the Economic Club of Canada and having opened the first satellite chapter of the Club in Ottawa, she has had the privilege of hosting some of the world’s most notable influencers and thought leaders. Natasha has a passion for supporting causes that advance children’s rights and the well-being of those underserved. In 2019 she was selected by the Israeli Ministry of Foreign Affairs to attend the first Canadian Women Leaders’ Mission to Israel, and continues to have an interest in the MENA region.

“Women founders face similar challenges, regardless of nationality. Women support networks help us to tell these stories, and not feel as alone.” – Adi Paz.

“Consolidated, simplified funding processes can let women founders realize their dreams and continue to innovate. It’s a game changer.” – Natasha Morano. 

On this week’s StartupWomen Podcast, sponsored by the Business Development Bank of Canada and Scotiabank, Adi and Natasha discuss improving funding models for women, the importance of connecting with government officials, and the collective experience of starting up around the world.

The post International Perspectives: Supporting Women Founders with Adi Paz and Natasha Morano appeared first on Startup Canada.

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