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180: Where AI Meets IA: Improving Digital Personalization with Jeffrey MacIntyre

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Jeffrey MacIntyre, a long-time independent UX consultant and researcher specializing in thoughtful digital personalization, is Jeffrey Zeldman’s guest. The two Jeffreys discuss personalization and its intersection with AI, the business opportunity of responsible personalization, aligning personalization with business operations, the secret history of berry picking, the value of a good taxonomy, personalization versus customization, avoiding the “creep” factor, and much more. A worthwhile episode for business executives and marketers as well as the designers and coders who serve them. Links for this episode:Bucket | Personalize with poise.Product Strategy for Content Initiatives | PredicateThe Design of Browsing and Berrypicking TechniquesTwitter - Jeff MacIntyreBucket (@ThisIsBucket) | TwitterBucket StudioBrought to you by: ZipRecrutier (Visit the link to post jobs on ZipRecruiter for FREE). .TECH Domains (Visit the link and use the code TBWS to get 90% off on 1 & 5 year registrations). Linode (Visit the link and get $20 credit when you use promo code 'bigweb2018').

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