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How Adobe transformed itself into a $135 billion dollar SASS company

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Adobe's transition into a SASS company wasn't easy. It took two painful years of losses to transition their entire business from one-time upfront pricing to a monthly subscription. For a publically traded company, this could have been the death of them. But long-term thinking and well-executed plan set them up for success into the foreseeable future. Learn more about your ad choices. Visit megaphone.fm/adchoices

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