Selling sustainable fashion and how to live an authentic life
Feb 24, 2020
Designer Roni Helou explains his approach to growing his sustainable ready-to-wear label, winning the Fashion Trust Arabia 2019 Prize and how he sources vintage and dead stock to create modular, multipurpose pieces that are meant to outlast trends.
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Selling sustainable fashion and how to live an authentic life
Designer Roni Helou explains his approach to growing his sustainable ready-to-wear label, winning the Fashion Trust Arabia 2019 Prize and how he sources vintage and dead stock to create modular, multipurpose pieces that are meant to outlast trends.
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